Beyond abstinence. A science-based path to actually being free.
Drinking. Drugs. Sex. Food. Work. If standard rehab hasn't held — for you or someone you love — it's not because you failed it. The model failed you. Dr. Adi Jaffe, author of Unhooked and The Abstinence Myth, built a method that addresses the why, not just the what. One client came to him after 50 failed rehabs. It worked.
It was never about willpower.
The traditional rehab model — built decades ago, before modern neuroscience — gets one thing very wrong. It treats the what (the substance, the behavior) and ignores the why (the loop driving it). That's why it fails so often.
You quit. The pattern didn't.
You stopped the substance. The internal state that drove you to it is still running. It finds a new outlet. Usually within months.
Shame as a treatment plan
Most programs are still built on the idea that you're broken, diseased, or morally deficient. None of those is a useful starting point — and the science doesn't back any of them.
"Forever" as the only metric
One slip equals failure. Abstinence-or-nothing teaches the brain that any reach for relief is a catastrophic event. That's a recipe for spiraling, not freedom.
Generic protocol, individual life
The driver of one person's drinking is not the driver of another's. Treating both with the same 12-step structure ignores the entire field of behavioral science.
No tools for the daily moment
Group meetings are useful. But they're not a tool you can use Tuesday at 6:43pm when the loop fires. You need something that works in real time.
Identity locked to the addiction
"I'm an addict, I'll always be an addict." For some people that's grounding. For many it's a cage — one the program built and asked them to stay in.
Address the why. The what takes care of itself.
The Unhooked Method is the system Adi developed over two decades — at UCLA, in clinical practice, and across thousands of clients. It's the spine of the program, and the foundation of both his #1 best-selling books.
The science. The story. The system.
Unhooked (Hachette, 2024) and The Abstinence Myth (2018, Amazon #1) lay out the framework: addiction is a behavioral loop driven by an unmet internal need. You don't break the loop by fighting the substance. You break it by identifying the loop, interrupting it in real time, and installing a pattern that meets the underlying need differently.
That's it. That's the whole game. Everything else — the protocols, the program structure, the daily tools — is in service of those three steps.
Praised by John Assaraf, John Kim LMFT, Lynne Pappas MD, and Elisabeth Leamy. Featured on Dr. Oz, CNN, GMA, The Doctors, Huffington Post, and Psychology Today.
Pick the one that fits your life.
The Decade in 90 Days program runs in two formats — both grounded in the same SPARO and EAT frameworks, both built around the Unhooked Method.
1-on-1 with Dr. Jaffe
The same intensive 90-day engagement Adi runs with CEOs, founders, and public figures. Discreet, customized, and built around your life — wherever it's lived.
- Direct, 1-on-1 work with Adi himself
- Customized 90-day intensive protocol
- On-call access between sessions
- Location flexibility — your home, office, or retreat
- Total privacy, NDA-protected
- Family integration when needed
Decade in 90 Days Group Program
The full Unhooked Method delivered in a small-group format — direct teaching from Adi, a cohort of people doing the same work, and a structured 90-day arc that gets results.
- Direct teaching and live sessions with Adi
- Small-group cohort for accountability
- Full SPARO and EAT curriculum
- Structured 90-day program with daily tools
- Community of peers doing the work
- Significantly more accessible investment
The 90-day arc — same architecture, both paths.
SPARO mapping
We identify the specific behavioral loop driving the addictive pattern. Not "you drink because you're an alcoholic." The actual loop — what triggers it, what need it's trying to meet, and why it persists.
The EAT cycle
You learn — and practice — the EAT cycle of transformation. It's a real-time tool, not a coping skill. Used in the moment the loop fires, it gives you a different option than the old pattern.
The pattern that holds
Ninety days of installing a new way of meeting the underlying need. By the end, the old loop isn't being suppressed — it's been replaced. That's the difference between sobriety and freedom.
Endorsed by the people who treat addiction for a living.
What individuals and families ask.
You don't have to keep doing it the old way.
About 8 minutes. Whether you're applying for yourself or someone you love — start here. Confidential. Response within two business days.
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And which track you're exploring.
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If you indicated acute medical risk, please also contact emergency services or SAMHSA's National Helpline at 1-800-662-4357.